Talking to my fitness trainer the other day reminded me of niche markets and how they’re central to so many small business’s success.
She is a multiple business owner currently who runs a successful restaurant and coffee shop in addition to her work as a fitness instructor and we were chatting about how she got started. Turns out her first small business involved measuring hot tubs and supplying hot tub covers – because no one else locally would come out to people’s houses and do that.
And that’s the key to finding a niche market that will provide the basis of a successful small business for you – finding and filling an unmet need.
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