Foursquare is a phone app that lets people earn points and unlock badges as they go from place to place and share their location and their opinions about it with their social networks. Foursquare claims millions of everyday users and can be a good way for businesses to attract and retain customers.
To use it, business owners basically go to the website, claim their venue, and create specials that will reward people for visiting their businesses. Foursquare has a whole menu of different types of specials that let you reward customers in different ways. You might offer customers something “special” every x number of times they check in or offer a one time discount for a particular time, for instance.
And Foursquare provides Venue stats that allows you to see a full set of real-time data about your customers, so you can see how much impact your Foursquare specials are having.
This app has lots of potential, I think, as cell phone use is constantly growing.
Visit Foursquare to get started.
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