Have You Got Too Much Motion & Not Enough Momentum?
Business motion is busyness while momentum is what moves things forward, Martin Zwilling explains in Don’t Confuse Business Motion With Momentum (Startup Professionals Musings). Motion achieves nothing in itself; only motion with momentum is productive.
Now Zwilling is writing of startups, but it seems to me that this is a problem experienced by experienced and beginning small business owners alike. Who hasn’t hit the end of a day or pursued a particular project only to discover that they didn’t actually accomplish anything?
A scary statistic: “Recent research”, writes Zwilling, “indicates that across all business organizations, as much as 50% the work that people do in that stage is just motion not related to their company’s strategies. Think of the drag this can put on your momentum.”
In his article linked above, Zwilling presents five actions we can take to get real momentum going. One of the first lines of defense he suggests is to Measure results, not work.
“Build your business plan and day-to-day operations around real results that are quantifiable and measurable. For example, a result is not forty hours of work, but a prototype complete, partner contract signed, or first customer sale.”
Now that’s advice we should all immediately start to follow! One little change that could increase our productivity tenfold.
Related Articles on Productivity
- Is Your Business Model Broken?
- 5 Ways to Get More Time
- How the 80/20 Rule Can Help You Be More Effective (About.com Management)
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